profitablesocialmarketing.com

Copywriter's Turning to Video to Increase Conversions

2009-12-29T16:57:00.000-08:00

Video marketing has been predicted as the biggest change in online marketing in 2010. If the offline copywriters are taking notice then it means there are definite changes happening. What video marketing strategies and video marketing plans have you put in place for 2010? Even the TV stations are putting their television series online because they are smart enough to see that is where their target audience are hanging out.

You have two choices...you can wait and see and play catch up like the other skeptics out there or you can be smart and beat your competitor to the market. It is not a matter of if and when but how quickly you can get started..

Here is one of the latest predictions for marketing in 2010....

Marketing
I know that video marketing is not the newest of ideas, however many internet marketers will still not have produced their first video by the end of 2009. Every search engine is placing more weight on video than any other form of online media and will continue to do so in 2010. Video sharing is already easy, and many companies are still looking for ways to make it even easier in 2010. The “experimentation period” is over. Video marketing has proved to be successful at gaining traffic and adding profits.

What to Do?
Video, Video, Video. Every word on your website could be used in a video. Even if, for some reason, you do not integrate video into a majority of your site, it is still a great advertising tool. Make videos for online sharing galleries like the ever popular YouTube. People want to see you and hear you, not just read what you write. A good Indianapolis online video firm to connect with is Cantaloupe. They actually have a special holiday deal going on that looks pretty good.

Read more:

Many of my friends were very generous over the Christmas holidays giving links to many fantastic resources. Here are a few that I think you many find useful in the New Year.

How to make your very own free 3D ecovers

If you cannot afford photoshop here is a great alternative

When you are smart enough to get started with video marketing you may find this free teleprompter useful

Another great way to build your list is teleseminars and teleconferences here is a free conference tool

Great list building free video by Ryan Deiss who got over 400,000 people on his list last year. Worth watching I learnt a lot.

That should keep you going for a while.

Happy New Year

Cheers

Pam and Steve Brossman

Twitter & Linkedin Join Forces

2009-11-18T15:05:00.000-08:00

This week the latest news is Twitter and Linkedin joining forces to maximise their exposure on each other's platforms.

If you want to find out how to set up this new twitter feature on Linkedin then you can watch Mari Smith's tutorial at http://bit.ly/24zwuG .

Also worth watching is the video between founder of both Linkedin and Twitter as they share why they decided to get together and provide this great new way of staying connected using both popular social media tools.
Interview is here http://bit.ly/32rjAG

Don't forget we have some awesome interviews coming up in the next two or three weeks with social media experts, internet marketing legends and other very success entrepreneurs with great tips for 2010. So make sure you subscribe to the channel and also sign-up to our weekly newsletter at http://www.profitablesocialmarketing.com.

As most of you know we are off on a trip of a lifetime this Saturday cruising from London to Florida and we are very excited. Our son Hunter will be joining us on this trip and will be able to experience the Eiffel Tower, Disneyland and on the boat an ice skating rink, wave rider and one section of the boat set up for a complete child friendly play area and games room. As you can imagine he is just a little bit excited.

We will have minimal access to the internet while on the boat but we will try and keep you posted when we pop in to shore. We will be back on Dec 11 with lots of great interviews with international experts including the beautiful and very intelligent Mari Smith on social media and what exciting things are happening in 2010.

Have a great week.
Cheers
Pam and Steve

How Microsoft Customer Service Made Me Say WOW!

2009-11-11T19:13:00.000-08:00

This Weeks Tips & Tools

The Importance of Delivering Exceptional Customer Service Online!

Customer service and what you need to be aware of when it comes to social media...

Customer service must always be 150% delivery whether it is face to face, telephone, blog, social media or anywhere that represents your business
Customer service does not just mean YOU, it means every person who works for you and represents your brand
It also means all the people you outsource to, that have any dealings with your customers and whom are representing your business
It is imperative, whether or not you have an online presence or not, that you monitor your brand not only offline but more importantly, online
It is always easier to try and appease an unhappy customer than it is to ignore them. Very quickly you will start to see how your customers will use the power of social media to vent their unhappiness and how virally that message can spread and impact your business
You can no longer hide behind substandard customer service, you must continually overdeliver to rise above your competitors and become a leader in your market

Key Tips for This Week

Some things to think about in your business

How does your staff manage your complaints?
How does your staff interact with prospective customer's enquiries?
When was the last time you asked your customers what they thought of your products and services?
When was the last time you actually did something 'by surprise' or totally unexpected to give the WOW experience?
Do you do mystery calls or visits to every area of your business to see how your staff represents your brand?
Do a search for your name in Google, make sure you have a regular Google alert set up for your personal name, business name, products, website url to understand what conversations are happening amongst consumers out in the market place
Openly address concerns using twitter, facebook and your blog and address them immediately...people do not mind mistakes as long as they are addressed quickly...and the WOW factor added for extra oomph
Designate someone to be in charge of monitoring your brand, business, urls and feedback online
Go and follow best practice customer service like http://www.zappos.com
Follow them on twitter and facebook and watch how this billion dollar company manages their customers and clients - they are reknown for EXCEPTIONAL customer service
Fortune 500 has to say about Zappos 10 commandments
Put some guidelines in place for how you want your staff and your outsourced employees to interact face to face, online and also over the phone with your current or prospective customers
Most importantly understand that the lifeblood of your business is not in the product or services you provide....but in your customer service and more importantly the memorable customer experience they have every time they interact with your business!
Great blog post on social media monitoring and how to go about it for your business

Enjoy

Pam & Steve Brossman

Would you like to use this article on your blog or newsletter? Feel free to use but please ensure it includes the following signature:

About The Authors

Pam & Steve Brossman are both passionate Social Media Marketing Speakers, Trainers and Consultants who have been teaching and consulting to small businesses and corporations in Marketing for the last 30 years.

Today they train, coach and consult with entrepreneurs, small business and corporations on the power of using Social Media to get maximum exposure and results for minimum cost usng the power of social media marketing.

For more information on Pam & Steve Brossman visit http://www.profitablesocialmarketing.com

2009-11-02T16:19:00.000-08:00

Just a quick video to wish everyone in Australia good luck for the Melbourne Cup and to get your thoughts on the new Twitter List feature. Would love your feedback please leave a comment below. Have a fantastic day :)

Social Media - Power of Being an Obvious Expert

2009-11-01T15:42:00.000-08:00

Join Me For The Free Passion and Purpose Telesummit

2009-09-23T23:28:00.000-07:00

I am so very excited and honored to be a part of this amazing FREE telesummit happening in October. This is one you definitely do not want to miss as not only are their some inspiring women going to be sharing their tips and strategies for living their passion and purpose, but they are keen to help you learn how to do the same.

http://bit.ly/pambr

Read on to find out what this exciting free telesummit is all about....

I have been asked to speak at a very special Virtual event called, "Women With Passion And Purpose." This is a FREE event that you will not want to miss!

I will be featured with 7 other Entrepreneurs, Soloprenuers, and Mompreneurs, who are living life on their terms, all while fulfilling their passions and purpose!

http://bit.ly/pambr

These are REAL Women, JUST LIKE YOU who are TAKING ACTION to make their Dreams, Passions and Purpose a reality! They are ready to reveal their secrets, strategies, and success tips with YOU!

This special series is designed for Work-at-Home-Women (or those who want to be).

This event is a MUST for any Woman who is looking to have more, do more and become more!

We are Wives, Mothers, Grandmothers, Sisters, Daughters, and Girlfriends, but there is only one YOU! You are unique, and you are here on purpose! Whether you have found "IT", or are still looking for "IT"...you won't want to miss this special series.

It's been said, that if you find your true passion, you will never "work" another day in your life.

This is why I am so excited to be a part of this event. I found my Passion and Purpose 4 years ago and now I am living the dream. I want to help you to do the same. Come join me and the other amazing women for this very special event. It is free...you have nothing to lose but SO MUCH TO GAIN.

I hope you'll join me for this very special event. For more information and to register, please click here or copy and paste into your browser : http://bit.ly/pambr
Don't delay, conference lines and Teleseminar seats are limited. Go now! Get ready to live on purpose!

All my best,
Pam Brossman
http://www.pambrossman.com
http://www.profitablesocialmarketing.com

Even Banks Are using Social Media Marketing

2009-09-23T21:20:00.000-07:00

Don't forget to sign up for our weekly tips if you want to find out the latest tips, tricks and tools to be using in your social marketing campaigns to blitz your market and blow your competitors out of the water. --->>>

My Entry into Tactic7 Competition

2009-09-12T23:21:00.000-07:00

A friend of mine Harlan Kilstein who is one of the best copywriters and NLP Masters is having competition where two fortunate people will have the opportunity to win a scholarship valued at over $1,000. I did not think twice about entering because I know how important copy is to the success of your business and I wanted to learn from the best.

There were two categories, one was to tell Harlan in your own words why you wanted to win and the second was to create a video and be creative. Being a very visual person I did not hesitate to create a marketing movie based on one of his free audio recordings called 'The Beach'. If you want to download your own copy of the audios you can do so here Tactic7 Free Audios.

Please leave your comments I would love to know your thoughts about the marketing movie. If you want to learn how to create your own marketing movies to

promote your business
create your own products
run webinars and build your list
promote other people's products as an affiliate
or to get on page #1 of Google and Youtube for free

There is an online tutorial at http://www.emotivemarketingqueen.com/mmpack

Wish me luck...I will let you know how I go.
Don't forget the twitter modules have launched only 7 more days to get the free bonus so don't miss out.

Have a great day. Cheers Pam

Social Marketing - Twitter Tutorials

2009-09-10T19:01:00.000-07:00

Do You Need To Use A Twitter Application to Dominate Twitter?

Social Marketing Channel - Week 2 - Twitter Applications
Click here to subscribe to our channel so you don't miss the weekly shows. We have some exciting guests appearing including Zach from Traffic Geyser and a few suprises.

Below are the links mentioned in the show if you want to find out more.
http://www.tweetdeck.com
http://www.hootsuite.com

If you want to learn more step by step twitter tutorials you can get our "Twitter Success" module for only $97.

Or if you want to see how guru Ryan Deiss monetises his twitter check out his Bluebird Strategy (not sure if it is sold out already but definitely worth checking ut.)

Or Sign up using the form on the blog to make sure you don't miss the 'video channel' tutorials on how to create your own celebrity video channel.

Have a great day
Cheers
Pam and Steve Brossman
http://www.profitablesocialmarketing.com

To Use Twitter, Twitter for Beginners

2009-09-09T04:00:00.000-07:00

Wow what an exciting week. Steve and I launched the first of our Social Marketing Made Easy modules 'Twitter Success'. It is probably the most fun I have had creating a product because Steve and I joined forces to over deliver and help you master this amazing social marketing media taking the world by storm.

Below is the launch video. We had so much fun making this video using a green screen and finding a free video background. (This is something else we will be teaching you in the 'You Tube Marketing' module coming soon).

Anyway, if you want to find out more about the Social Marketing Made Easy modules just visit our website. Only $99 per module (I know it's really reasonable) and for the next week you can also get my 'how to get on page 1 of Google in 48 hours camtasia videos for free valued at $77.

Back to module two which is 'Facebook Fastrack' module. Chat soon.

Pam an Steve Brossman
Profitable Social Marketing
http://www.profitablesocialmarketing.com

This FREE Copywriting Software Rocks!

2009-09-01T01:10:00.000-07:00

Did a well-known Internet copywriter just commit professional
suicide?

The way I see it. Copywriters write for other people and
charge money for it.

And a respected copywriter like my buddy Harlan Kilstein gets
big bucks when he writes for someone.

That’s why I was blown away when I heard he was giving away a
secret software program that writes 50 emails for your website
at the push of a button.

Download it here

Now if you hired someone like Dr. Kilstein to write emails for
you, the going rate is between $500 for a short email and $1000
for a longer email.

So when he gives a way a program that does it all for you without
paying for a professional copywriter, isn’t that professional suicide?

Here’s why he’s doing it.

Harlan’s launching his Tactic7 program soon. He’s showing people
how to grow a 7 figure business.

He says there are 7 steps people can take to grow their business.
And if you take these steps, it’s nearly impossible NOT to have a
7 figure business.

You might have guessed it, having a relationship with your list
is super important.

So Harlan is flat out GIVING you this software so you can put it to
use and build a relationship with your list.

These aren’t just ordinary emails either. They were modeled after
the exact emails Frank Kern used to grow a 7-figure niche business.

Go here right now and download this software.

Download it here

The software is ultra-cool. It’s powered by Adobe Air and runs on
either PC or Mac.

Go get it.

Pam

EngageToday2009

2009-08-30T01:03:00.000-07:00

EngageToday2009

Steve and I have already booked our seats to this amazing event. This blog post is about taking action. When Frank Kern emailed me telling me about this event, I walked straight out to my husband Steve Brossman in the lounge room and said we are going to Canada in 4 weeks. He said "I beg your pardon"? I said "Go and look at the email on my computer and then book the flights"? So he did and he said "You are right we are going to Canada"!

EngageToday2009

That is the difference between people who take action and those who find reasons not to take action. Can we afford to go? Well we just forked out $12,000 to go on a speaker cruise in November so probably not, but are we going anyway....YEP!

Because these opportunities come around once in a lifetime and after watching Tony Robbins and John Reese talk about 'momentum' Steve and I knew that this was our time to rock and roll. So we did not hesitate.

So hopefully you are in the right time and place to get your momentum going and take action and get yourself to this event. I am so excited to be networking amongst world leaders at such a powerfully inspirational and lifechanging event. I hope to see you there.

EngageToday2009

PS. I was so inspired by this event I spent my whole Sunday creating a marketing movie for FREE to help promote and get as many people as I can to this event. That is how much I believe in it.

Cheers
Pam and Steve Brossman
Profitable Social Marketing
http://www.profitablesocialmarketing.com

Tony Robbins and John Reese on Mindset

2009-08-27T20:07:00.000-07:00

If you have not seen this video then I highly recommend that you watch it. If you been struggling to get the momentum going in your online or offline business this video will show you how easy it is to get the ball rolling. I was so inspired by this video that I am really excited to share it with you.

Takes 15 minutes to watch. But watch it to the end because what John Reese says at the end is the most powerful.

Tony Robbins and John Reese Movie

Enjoy and have a fantastic weekend :)

Pam Brossman
Emotive Marketing Queen
http://www.emotivemarketingqueen.com
http:

Video Marketing With Animoto

2009-08-27T18:32:00.000-07:00

I just made this cool Animoto movie. It has it's plus and minuses as you have no control on the output but for 'preshow movies' it can be quite cool especially as they have now included the video feature. This is my quick play with it (only 30 secs) it's lots of fun.

Have a greatweekend. Don't forget that our social marketing made easy modules are launching very soon and we have a 2for1 special for those who opt-in prior to launch. You can opt-in on this page or go to http://www.profitablesocialmarketing.com and opt-in there to find out more about it.

If you want to check out animoto for yourself it is at http://www.animoto.com

Have a great weekend.

Cheers
Pam Brossman
Emotive Marketing Queen
http://www.emotivemarketingqueen.com
http://www.profitablesocialmarketing.com

How Social Media Impacts Your Alexa Ranking

2009-08-25T17:16:00.000-07:00

If you want to learn how you can increase your business exposure and your alexa ranking then don't miss out on our 'social marketing made easy' modules launching in a couple of weeks. The most inexpensive way to learn social media at your own pace in the comfort of your own home.

Sign-up for early bird 2 modules for 1 special as part of our launch.
http://www.profitablesocialmarketing.com

And if you want to learn how to create marketing movies instead of using personal video (latest craze taking the internet by storm) the visit the link below.
http://www.emotivemarketingqueen.com/mmpack

Chat soon, back to creating more modules for the launch have a great day.

Cheers
Pam and Steve Brossman
http://www.profitablesocialmarketing.com

What Does Your Brand Say About You?

2009-08-24T21:08:00.000-07:00

Your brand represents you, your business, your beliefs, your values and the experience your customers have everytime they see, mention or purchase something from you.

What does your brand say about you? And do the people who work for you, or represent your brand, understand what your brand means, and the importance of that brand to your bottom line. Find out more by watching the video below and if you want to sign up for our early bird special, plus get more free video tutorials, the opt-in box is at the top of the page or visit our website at http://www.profitablesocialmarketing.com
Cheers
Pam and Steve Brossman
Profitable Social Marketing

Is Social Media Taking World By Storm?

2009-08-24T04:02:00.000-07:00

Check out Steve Brossman's latest video that he has created for free to help people get ready for our [social marketing made easy] modules that are launchng in a couple of weeks. Here is the social media video link. Or just push play below to watch it from here.
Social marketing and social media is here to stay and many entrepreneurs and small business owners have the misconception that it is just a place where bored people hang out to chat. Trust me it could not be further from the truth. What I have achieved for my business...my bottom line and my brand in 3 months using social media and social marketing strategies I have not been able to achieve in 3 years. If you are not including social media as part of your marketing mix you WILL get left behind by your competitors who are smart enough to see the true viral marketing opportunities taking the world by storm.

If you have not yet signed up for the earlybird special or would like to more free videos on how to start implementing social media strategies into your business don't forget to sign-up on the home page.

Cheers
Pam Brossman
Emotive Marketing Queen
http://www.emotivemarketingqueen.com
http://www.profitablesocialmarketing.com

We are really excited!

2009-08-18T19:11:00.000-07:00

Hi and thanks so much for dropping by. Steve and I are really excited to be launching a new product line to help people start using social marketing strategies in their business. So many people seem to be unsure of how, what, why and how they should be using this new marketing medium in their business so we decided to make it easy.

We couldn't wait to tell you about the great new course we are building so we constructed this temporary blog while we get our website built. We just had to let you know that the 'social marketing made easy' modules will be ready in about 3-4 weeks for you to get started.

As part of the launch we are having a 2-for-1 special to help get you started. If you are interested in being one of the first to experience how easy it is to:

Become a celebrity in your niche
Build a brand online
Create magnetic videos that drive traffic to you and your business
Start building relationships with people in your niche with twitter
Connect with likeminded people on facebook
Get on page 1 of google for FREE
Plus have fun at the same time

Then these modules are definitely for you. I hate boring! My tutorials are not boring so learning with me will be fun, easy and straight forward because that is how I like to learn and teach.

If you want to see one of my free videos you can check them out below, this is just a sample of how easy it is to create twitter backgrounds using Powerpoint 2007.

Don't forget to opt-in to be one of the first to get your 2 modules and get started using the form at the top next to to the video.
Cheers
Pam and Steve Brossman Profitable Social Marketing
(website launching soon)